They brought out alot of silly things for the release of the movie. I’m sure a Marvel was aware that they needed milk Hulk for everything he’s worth. They probably said – if kids are coloring with Hulk crayons, they will want to watch the Hulk on T.V. at the same time! If they are playing with cool Hulk Uno cards then they will want to go out and watch the Hulk movie after! Okay – I have no idea what he thinking behind these products were and most of them were little gifts. I can’t even wait for the new movie in 2008 to see what comes out of the wood work then.