The box actually says “Incredible Hulk for Men”. I don’t really wear cologne so I have no point of refrence as to tell you what it smells like. I will say that I’d rather get kicked in the nuts by a bull than have to wear this stuff. The pungent odor made my wife gag a little. Really, she smelled it and threw up a little in her mouth. What do you expect with a retail price of $12.00? I like the bottle – and the fact that it’s green. Probably doesn’t help it’s “appeal” factor though…